The Nature Story

combining ethics with nature & science

Industry

  • Skincare

Services

  • Brand Identity
  • Brand Guidelines
  • Packaging
  • Website Design

We envision bridging the gap between the consumer & skin care science, being India’s most trusted and loved hair & skincare brand. A clean, ethical and super-minimal skincare brand.

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There were challenges along the way

The main challenge was to fit the long brand name in a crisp design to make it look luxurious and minimal. The brand was constructed in a way that it appeals the kind of audience that likes minimal, clutter-free and clean visuals while being honest about the constituents of the product.

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The logomark is responsive and is carefully crafted to look elegant in packaging of all shapes and sizes making it timeless.

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Intricate graphic style with a swag of silver to make gifting more exclusive and drool-worthy

The combination of black and white with sage green hints nature as a seamless translation of class and style. The brand essence is also communicated via its social handles in a friendly manner.

The combination of black and white with sage green hints nature as a seamless translation of class and style. The brand essence is also communicated via its social handles in a friendly manner.

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The impact it had

The Nature Story has been loved by it’s new customers who wish to switch to a clean, conscious and ethical skincare brand. The packaging design has played a major role in communicating the brand’s promises to the consumers.

Client

  • Nishcay Mehta, Bhushan Shah

Project team

  • Drashti Vora
  • Saurav Pathak
  • Saurabh Mehendale
  • Ameya Ayachit