revamping a lending machine for every indian

There were challenges along the way

Our challenge was to design something that relates to both the blue-collared jobbers along with the young audience of India looking for loans. The brand revamp kept the old identity alive while still looking fresh and compete with modern fintechs.

Using the brand mark as a device to always cue growth, progress and better life

Cool combinations of solids and gradients to make the brand language less monotonous and a little new-age for the younger audience. Sleek designs for credit cards with a personalised touch.

Cool combinations of solids and gradients to make the brand language less monotonous and a little new-age for the younger audience. Sleek designs for credit cards with a personalised touch.

The impact it had

Stashfin has been successful in communicating it’s new offerings to the old as well as new audience after the brand refresh. It is one of the most preferred brand to look upto for getting quick loans.